Adidas London launches a new collection, exclusively created by Londoners, for Londoners, connecting with Londons neighbourhoods. New styles from all over the city are released weekly. Styles that represent the different neighbourhoods and diversity of civilians with London itself, this collection is a perfect representation of the here and now. Both London's hottest influencers as regular street casts were the face of the campaign. Other campaigns and moments like London's TFL campaign and the Black Friday buzz were all seamlessly interwoven into this campaign. Driven by data and results content is adapted and communicated through a 360º campaign.