By creatively combining the fashionable values of Hudson's Bay with the new product range of L'OR, we were able to deliver an innovative in-store experience for two exciting brands.
Through a physical interaction and a digital immersion, we enabled direct communication possibilities and a direct product tasting.
Thousands of user scans generated at the L’OR experience in Hudson’s Bay.
An average sales uplift of 465%.
A perfect showcase of how digital can elevate traditional retail and directly impact sales.
To complete the experience, visitors could discover their assigned flavour at the L’OR tasting bar.