ExxonMobil challenged us to completely redesign and digitalise Esso’s loyalty program in the Benelux. We defined a new strategy for the brand, with a mobile-first approach, as well as designed and built a more relevant and contemporary loyalty program across web and soon via mobile. The entire program is designed from a customer’s perspective - giving him a reason to walk into the gas station, rather than just staying at the tank. Save and redeem points at every refill.
We are supporting Esso’s Benelux organisational needs by providing the right tools for digital transformation. With a data driven strategy, we are extending customer lifetime value and loyalty to the Esso Brand, by harvesting data at the customer level. Our digital strategy and CRM approach encompasses the full scope of digital touchpoints and communications tactics e.g. data segmentation, customer profiling, app, web and email communications, lifecycle consumer programs, app launch campaigns, consumer engagement campaigns, communication strategy, tactics and road mapping.