Personalised mobile vouchers improved member engagement, loyalty and sales
Improved traffic to stores via location based messages
With every purchase and digital member card scan, users can save points on their privilege account. These can be spent on personal offers, based on customers’ purchase data, communicated directly to their inbox. Push notifications inform members of the newest hyper-personalised offers. The app-only personalised approach created a solid base of loyal members with an impressive app retention rate.