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Beauty, tips and insights in one app
The beauty market is transforming quickly towards mobile. ICI PARIS XL wanted to lead this movement and together we crafted a personal beauty app that blends offers with unique beauty content. Looking for inspiration on the perfect fragrance or make-up? Check out the latest app-only tips and exclusive beauty insights with just one tap.
Impact:
Hundreds of thousands active app users

Personalised mobile vouchers improved member engagement, loyalty and sales

Improved traffic to stores via location based messages
App as driver for customer loyalty

With every purchase and digital member card scan, users can save points on their privilege account. These can be spent on personal offers, based on customers’ purchase data, communicated directly to their inbox. Push notifications inform members of the newest hyper-personalised offers. The app-only personalised approach created a solid base of loyal members with an impressive app retention rate.