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Beauty, tips and insights in one app
The beauty market is transforming quickly towards mobile. ICI PARIS XL wanted to lead this movement and together we crafted a personal beauty app that blends offers with unique beauty content. Looking for inspiration on the perfect fragrance or make-up? Check out the latest app-only tips and exclusive beauty insights with just one tap. This is also what we communicated in the app push campagne we carried out among all online- and offline channels.
Impact:
Hundreds of thousands active app users

Personalised mobile vouchers improved member engagement, loyalty and sales

Improved traffic to stores via location based messages

Amazing increase in downloads vs campaign budget with index numbers of 185 in NL & 127 in BE.

Converting existing physical card members to digital members, enabling to communicate with them directly and more personal
App Push Campagne

For the first campaign communication about the app and its (member) benefits we created a integrated campaign among all of their offline- and online channels. To reach the goal of increasing downloads and transferring card holders to digital members both owned channels as paid media were utilised. With in-store POS material such as flyers and wobblers, dedicated email content, website assets, direct paper-based mail and social media stories existing and new members were targeted with an amazing result just before the Christmas peak.

App as driver for customer loyalty

With every purchase and digital member card scan, users can save points on their privilege account. These can be spent on personal offers, based on customers’ purchase data, communicated directly to their inbox. Push notifications inform members of the newest hyper-personalised offers. The app-only personalised approach created a solid base of loyal members with an impressive app retention rate.