The app included a native shop from the start but the continuous creative process, with seasonal content and campaigns, helped raising the app engagement to an unprecedented level.
Increased global mobile e-commerce revenue with over 200%.
Daily digital brand engagement resulting in increased customer loyalty and spend.
Helped increase offline sales with the native stock-check feature.
One of our first campaigns was to create a personal way of sending a digital gift card...with a video! This feature was included in the first version of the app.
Last-Minute Present Hunt
Since Rituals releases a lot of limited edition products, it is essential for customers to get a hold of products on time. With the brand insight that Rituals products are very popular as last-minute gifts, we created the native stock-check functionality. Users are able to check the stock of a specific product in either the nearest stores or a specific location of their choice.