Based on customer insights we designed a unique gamification feature to the loyalty program. The Wheel of Passion, a wheel that offers instant wins (to be collected in-store, creating extra traffic, or redeemable for vouchers in the app), can be spinned by members (only) once every 24 hours.
Hundreds of thousands users spin the wheel of passion regularly, lifting up customer engagement and loyalty.
Millions of app downloads, increasing its customer database and generating customer insights
2014 Dutch Interactive Award winner in the “Retention” category
We always work hand in hand with our clients and think along with their marketing activities. For the live-stream of the Hunkemöller fashion show the app needed to be full capacity proof. With extra services and storage we kept the app running as smoothly as in usual traffic.