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Where fun & passion meet retention
The app we created for the international lingerie brand showcases perfectly how mobile can become the biggest channel for business growth. We not only designed a mobile loyalty program, connecting to the existing loyalty program, but also fully integrated the global e-commerce platform. Using location-based and personal offers, we enabled relevant communication that drives customers to both online and offline stores. To optimise the browsing experience, we set up a native shop. However, to secure active app usage and brand engagement, we added some fun.

Based on customer insights we designed a unique gamification feature to the loyalty program. The Wheel of Passion, a wheel that offers instant wins (to be collected in-store, creating extra traffic, or redeemable for vouchers in the app), can be spinned by members (only) once every 24 hours.


2014 Dutch Interactive Awards - Winner | Best Retention

2013 Dutch Interactive Awards - Nominee | Loyalty & CRM

Hunkemoller's fastest growing revenue-generation channel

Hundreds of thousands users spin the wheel of passion regularly, lifting up customer engagement and loyalty.

Millions of app downloads, increasing its customer database and generating customer insights

2014 Dutch Interactive Award winner in the “Retention” category
Fashion Show Ready
We always work hand in hand with our clients and think along with their marketing activities. For the live-stream of the Hunkemöller fashion show the app needed to be full capacity proof. With extra services and storage we kept the app running as smoothly as in usual traffic.