With the insight that lottery scratch cards are the number one item sold in Primera stores, we designed a digital in-app campaign game, a unique feature to keep our users engaged. They can scratch their card open on their screen to unveil their price.
Digital stamp card
In our fast-paced world, customers increasingly desire instant gratification. In an app, this means faster returns on loyalty programs. To encourage our customers to keep saving, we included temporarily valid interim rewards to our digital stamp card.
You will never forget to bring your member card anymore. Its always in your pocket. When you already have a card you can easily add it to the app. When you are not a member yet its also possible to register. We took the ease to find your member card, when you are at the checkout for example, into in the design of the app into account. Check it out!